Security First International Holdings, Inc.Enriches Company Asset Pool with “M-Cash” Registered Trademark Application

LAS VEGAS, NV October 23, 2012 – Security First International Holdings, Inc. (SCFR.PK) announced today the recent application of the trademark for the sole use of the name “M-Cash”.
Security First International Holdings, Inc. is excited about the recent application of the company trademark “M-Cash”, anticipating a great brand position in the mobile payment market for goods and services, which is expected to exceed $300B globally by 2013, according to Juniper Research.

“Mobile payment online is fairly well-established, but what has really pushed the technology mainstream is the success of smart phones and the leverage of direct carrier billing. The “M-Cash” processing service is intended to combine Google (NASDAQ:GOOG), Android devices direct carrier billing and prepaid reloadable cards through a mobile application. This will enable consumers globally to leverage buying power in a form of conventional credit for which they may otherwise not be privileged” says Brian Fowler, President.
Mobile payment solutions have been deployed as a means of extending financial services to the community known as the unbanked or under banked, which is estimated to be as much as 50% of the world’s adult population.

“We believe “M-Cash” will capitalize on how easy it is to use a mobile phone as a pre-paid reloadable card funding mechanism. We plan on marginalizing the need for consumers to require established credit or cash to shop using these cards” says Teresa Ambroz, CEO.