Security First International Holdings, Inc. Joins AT&T as Approved Affiliate Program Partner to Support Nation-Wide Consumer Adoption

Thornhill, ONT, Canada – Security First International Holdings, Inc. ( PINKSHEETS : SCFR ), a leading provider of mobile financial products and services for consumers, is extending the company’s M-Cash™ mobile reload service to over 70 million active AT&T subscribers.

AT&T Android customers can now load funds to their American Express prepaid cards through the M-Cash™ service. This follows the company’s recent approval as a partner of the AT&T National Affiliate Program.

The revolutionary M-Cash™ mobile reload service is available to all subscribers of the major mobile networks that currently control more than 80 percent of the wireless market. The company’s M-Cash™ mobile reload service is a convenient way for consumers to securely fund prepaid reloadable cards with any Android mobile device, and is available to all American Express prepaid card holders through Google Play for a onetime charge of $4.95.

Reportedly, at the end of the second quarter of 2012, AT&T said it had 105.2 million wireless subscribers, Verizon had a total of 111.3 million wireless customers, and Sprint and T-Mobile reported 56 million and 33.2 million subscribers respectively.

“This partnership demonstrates our commitment to providing the M-Cash™ mobile reload service to the growing unbanked market nationwide,” said Brian Fowler, President.

M-Cash™, mobile reload service launched in partnership with a 3rd party Bank of America Merrill Lynch ACH CashPro service provider in Q4 2012, and has since been approved as an affiliate partner with American Express and AT&T.

“We see value with these partnerships in that M-Cash™ will serve consumers with a new convenient form of loading funds from their mobile carrier bill to their American Express Prepaid Card,” commented Teresa Ambroz, CEO.